I specialize in crafting data-driven, user-centered digital experiences through a blend of UX, CX, research, and generative AI (GenAI). My approach begins with in-depth research, including audience interviews, competitive analysis, and user journey mapping, to uncover insights that inform every design decision. I focus on creating intuitive, efficient, and engaging user interfaces that prioritize seamless navigation and aesthetic appeal. With a keen eye on content strategy, I ensure messaging is consistent, optimized, and tailored for the target audience. Additionally, I harness the power of generative AI to streamline processes, personalize experiences, and extract actionable insights. Ultimately, my goal is to design experiences that delight users while driving meaningful business results.
