1
2
Content strategy ensures that the right content reaches the right audience at the right time. It involves planning, structuring, and optimizing content to enhance engagement and effectiveness across all touchpoints. I implement content strategy as follows:
Structuring content logically to improve navigation and discoverability.
Defining brand voice, tone, and messaging consistency
Mapping out content distribution strategies for maximum impact
Scheduling and managing content releases to maintain relevance
Enhancing content visibility through strategic keyword placement
Sanofi Modular Content Transformation
Challenge:
Sunovion aimed to transition from static to dynamic content, maximizing digital assets while streamlining content creation and approval processes. They needed a strategic partner to design a modular content architecture and integrate it into their content management system.
Solution:
Led business consulting for the implementation of a Modular Content Process, including claims review, approval workflows, and Digital Asset Management (DAM)
Developed customized lifecycles and workflows for Claims, DAM, Content Modules, and Modular Content Projects
Created and delivered comprehensive training resources, including a playbook and training videos, to empower end users
Results:
Faster Speed to Market – Optimized workflows reduced content review cycles, accelerating launch timelines
Enhanced Marketing Effectiveness – Modular content streamlined asset reuse, improving efficiency
Better Risk Management – Fewer review cycles minimized compliance risks and improved regulatory alignment
This initiative successfully transformed Sunovion’s content strategy, driving efficiency, agility, and marketing effectiveness.
Accelerating Personalization and Efficiency with Modular Content Strategy
Challenge
In the development of modular content for this global pharmaceutical brand, the goal was to increase operational efficiency and personalization across multiple communication channels, including emails, websites, and banner ads. However, the existing static content process led to slow approval cycles, inefficient content reuse, and limited targeting options for various customer segments, resulting in delayed time-to-market and suboptimal marketing performance.
Solution
The introduction of a modular content strategy revolutionized the asset creation process. By developing customizable content “tiles” that could be personalized for different audience segments, the strategy streamlined the approval process and enabled faster content deployment. Modular templates allowed content to be reused across multiple channels with consistent brand messaging while maintaining flexibility for personalization. This approach not only accelerated content delivery but also improved marketing effectiveness by optimizing the HCP (Healthcare Professional) journey and refining asset performance through testing and learning.
Key outcomes
Faster approval cycles through template-based HPRC reviews
Improved content performance via A/B testing and optimization
Greater marketing agility with cross-channel content adaptability
Impact
50% reduction in content approval time
Enhanced engagement through targeted messaging
Increased efficiency with reusable, compliant content blocks
This strategy highlighted the power of modular content in enhancing both creative and operational processes, enabling targeted messaging, and ultimately driving better user engagement and business results.