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Generative AI is transforming digital experiences by enhancing efficiency, personalization, and innovation. By leveraging AI-powered tools, we can automate processes, generate insights, and create highly customized experiences at scale.
Generative AI is transforming digital experiences by enhancing efficiency, personalization, and innovation. By leveraging AI-powered tools, we can automate processes, generate insights, and create highly customized experiences at scale. I execute work using GenAI as follows:
Implementing AI to streamline repetitive tasks, allowing teams to focus on strategy
Utilizing AI-powered analytics to extract meaningful patterns and trends
Deploying AI-driven chatbots for real-time customer support and engagement
Creating dynamic content tailored to individual preferences and behaviors
Forecasting trends and user behaviors to optimize strategies
Crafting and refining AI-generated content through carefully designed prompts to improve accuracy, creativity, and relevance in automated content generation
Enhancing Digital Banking with AI-Powered Audio Content
Challenge
The bank wanted to improve digital accessibility and engagement while exploring innovative ways to connect with its audience. Many customers preferred audio content for learning and navigation, yet traditional solutions—like basic screen readers—lacked personalization and natural flow. Additionally, the bank sought to leverage AI-driven audio to create more immersive and localized experiences for its diverse customer base.
Solution
I led research and strategy efforts to work towards integrating AI-powered audio features that would enhance both accessibility and engagement. By leveraging generative AI tools, we developed:
Personalized, AI-generated audio experiences that provided dynamic voiceovers for onboarding, simulating an in-branch experience from home
Multi-language audio support to cater to a diverse audience, improving financial literacy across regions
Audio summaries and podcast-style versions of blog content, allowing users to consume information on the go
Smart, context-aware audio descriptions to improve accessibility, ensuring users with visual impairments received detailed descriptions of images and key content
Impact
This initiative not only made the bank’s digital platform more accessible but also increased engagement by offering a richer, more interactive user experience. The AI-powered audio solutions reduced reliance on traditional voice talent, making content production more cost-effective and scalable. Additionally, the integration of indexed audio content contributed to improved SEO, enhancing discoverability in voice searches.
This project would position the bank as a leader in digital innovation, using AI to redefine how customers interact with financial services online.
Personalized Content Journeys for Global Healthcare Brand
Challenge
A major pharmaceutical company needed a scalable solution for personalizing digital content across multiple global markets
Solution
Led AI-driven content modeling and automation in Sitecore, enabling dynamic, data-driven content personalization
Results
Reduced manual content authoring by 40%
Increased user engagement by 35%
Streamlined compliance workflows
AI-Enhanced UX Research & Taxonomy Development
Challenge
Improved findability and navigation for an internal enterprise knowledge hub
Solution
Conducted AI-assisted card sorting & tree testing to refine taxonomy and improve site architecture
Results
Reduced user friction by 30% and improved information retrieval efficiency